Paper 1) Ethics and CSR and Marketing Strategy (2pages Max), Describe the means by which a company (other than Honest Tea) engages in CSR and how it derives strategic benefits from its efforts.
Paper 2) Personal application Marketing paper (One and a half page), How would you describe the Value chain for Procter and Gamble? What do you think are Procter and Gambles core competencies?
Paper 3) Based on this week's readings do you feel Procter and Gamble is doing enough in terms of fulfilling its CSR? What additional initiative might you suggest to Procter and Gamble, in this regard?