Work to do:
Problem 1) What is the agency issue between a private practice accountant, as most of us will be, and their clients? What are the related ethical challenges?
Problem 2) What is the accountant agency relationship with their clients? What are the related ethical challenges and how might they be overcome?
Problem 3) What are the ethical ramifications of consumers who confuse needs with wants? Does this affect demand or equilibrium?
Problem 4) How does this affect consumer rationality and thus buying (or demand) decisions? Does utility change frequently and thus create volatility away from equilibrium, and what are the ethical ramifications of being fickle consumers?
Problem 5) If the consumer is defined to be rational, what is the affect of strong marketing actions? In other words, if most consumers are deemed to be rational, why do so many succumb to advertising and other marketing strategies?