Ethical challenges that bank face in creating a campaign


Task:

I am working with a study team to market a new product campaign for Technology Escrow: Intellectual Property Management for a national bank chain. One of the pieces I am struggling with is in the identification of ethical challenges that the bank would face in creating a campaign for this new service.

I am struggling with this particular concept and need a solid explanation. Can anyone help me?

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Business Law and Ethics: Ethical challenges that bank face in creating a campaign
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