Estimating the probability of customer


Assignment:

Q1. Assume a customer has been with a company for 10 years and has made purchases at times .2, 1.2, .8, and 3. Estimate the probability the customer is still active.

Q2. Customers 1 and 2 have been with a company for 12 months. Customer 1 has made four purchases and Customer 2 has made two purchases. Each customer’s last purchase was at the end of month

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Estimating the probability of customer
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