Estimate with confidence the improvement in sales


Discussion:

Q: To determine the effect of advertising in the Yellow Pages, Bell Telephone took a sample of 40 retail stores that did not advertise in the Yellow Pages last year but did so this year. The annual sales(in thousands of dollars) for each store in both years were recorded and stored in file yellow pages

a. Estimate with 90% confidence the improvement in sales between the two years.

b. Can we infer that advertising in the Yellow pages improves sales?

c. Check to ensure that the required condition(s) of the techniques used in parts a. and b. is satisfied

d. Would it be advantageous to perform this experiment with independent samples? Explain why or why not.

This Year Last Year
189 151
225 224
106 30
146 132
234 233
233 213
210 197
107 81
213 209
174 165
209 208
237 251
190 144
159 154
176 160
145 96
294 257
141 81
197 166
156 170
167 257
224 231
250 195
210 221
257 211
197 183
203 180
190 127
202 170
191 177
249 236
196 154
183 143
192 168
217 154
104 102
275 242
137 82
128 148
159 179

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Basic Statistics: Estimate with confidence the improvement in sales
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