Homework: Decision Analysis
Length: 1500 to 2000 words.
Background
A multinational clothing company is considering sponsoring an urban sport during the upcoming Paris Olympics.
Instructions
i. Use a SMART to help them decide which sport would be the best between Skateboarding, Sports Climbing and BMX Freestyle
ii. Estimate the return that the company might get from sponsoring these sports and use a Decision Matrix to help them decide if the SMART has given them the best decision
iii. Estimate the probability of each sport getting media attention and use a Decision Tree to improve on the decision taken in the Decision Matrix
iv. The company is worried that the US might not submit a team in your chosen sport and this could have a significant impact on the media attention received. Use a Sensitivity Analysis to show how it could help analyse the risk of the choice made by the Decision Tree.
v. Along with each of the frameworks with the appropriate calculations, provide a question by question explanation of the steps taken and the conclusion reached.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.