Problem
Identify a vertical relationship in your company, and determine whether it could be managed more profitably by untying, unbundling, inclusion of rivals, or vertical disintegration. Clearly identify the source of the profitability (regulatory evasion, elimination of double markup, goal alignment, or price discrimination), and describe how to exploit it. Estimate the gain in profit from the change.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.