Estimate and forecast budgets for future campaigns, Other Management

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Estimate and forecast budgets for future campaigns

Question: Media Planners and Media Buyers use this measurement to estimate and forecast budgets for future campaigns. Which metrics are used for this purpose? Group of answer choices Planning CPM Projected Ratings and Impressions Planning CPP All of the measurements listed are used

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Other Management: Estimate and forecast budgets for future campaigns

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Other Management: Estimate and forecast budgets for future campaigns

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