Problem: Southwest Airlines is currently working with Volaris to provide service to Mexico by 2010. Volaris was founded in 2006, so they are fairly new airline. While Southwest Airlines is establishing joint ventures with a Volaris, point out these below with reference. Please do not copy and paste and provide as much as details possible.
1. Risks and Opportunities
2. Business etiquette in Mexico
3. Negotiation strategy: What should Southwest do
4. Choice of business models for successful venture with Mexican carriers