1. Establishing a performance benchmark would include
a. the employment of time and motion studies
b. a subjective written evaluation
c. an explicit written evaluation
d. looking at all factors relating to market structure
Please explain
2. A company is interested in producing a dinosaur game for mobile phones and tablets. It selects a representative sample of boys and girls ages 4 to 8 who currently have access to a mobile device and like dinosaurs. After interviewing the children and collecting other relevant data, the firm then makes generalizations about what all young children want in their apps. The method used is
sensitivity analysis.
new product concept assessment.
statistical inference.
extrapolation.
secondary data collection.