• Establish Long-term Goals and Objectives o Strategy Formulation on McDonlad's Corporation
o Indicate the markets that the company will pursue.
o Specify the unique value the company will offer in the selected markets.
o Discuss the resources and capabilities that are required.
o Analyze how the company will capture value and sustain competitive advantage over time.
• Business Management Strategy
o Consider Cost and Differentiation Advantages
. o Describe the Corporate Strategy.
o Investigate Vertical Integration. o Describe Strategic Alliances.
o Detail the Company Competitive Advantage.
o Generate an Organizational Chart of the company you selected.