Problem
Although reluctant at first, the Health SBU marketing team eventually begins utilizing the new online library as well as calling the Beauty SBU marketing team to ask members about their experience in the India market. However, the Beauty SBU team members are not returning calls. What is your best response to this situation?
i. Establish an incentive system that rewards SBU marketing teams for sharing market information and experiences with other SBUs.
ii. Establish a rule that any member of an SBU marketing team must share personal information and insights about markets.
iii. Call the head of the Beauty SBU marketing team and tell him her team must cooperate with the Health SBU marketing team.