Question: In your Marketing Plan, you should:
1. Establish a Mission Statement and a Vision Statement for your new organization.
2. Briefly describe basic services it has been providing during the first six months of operation.
3. Analyze its organizational environments.
a. Internal environments
i. Review organizational goals and objectives
ii. Describe the organizational culture you seek to establish
b. External analysis
i. List and briefly describe all organizational publics including its clients, donors, volunteers, board members and others.
ii. Describe the competition faced by your organization (please, do research on similar local nonprofit and for-profit organizations operating in the same service area).
iii. Point out various aspects of the current macroeconomic situation and how they may affect your organization.
4. Formulate your core marketing strategy (e.g., new markets? new offerings?)
5. Describe marketing research you plan to undertake to gain an understanding of how your target audience makes decisions about changing their behavior according to your organizational desires. Based on common sense and any online information you can find, make preliminary assumptions about the character of their decision-making (e.g., who are the decision-makers? How, when, where, and why do these potential consumers use or may use your services?), latest trends in demand (is the demand for services growing or declining?) and social, cultural, and economic characteristics of consumers.
6. Based on your research, provide some ideas and a rationale for market segmentation.
7. Develop a brand for your organization (name, logo, detailed positioning message).
8. Describe your marketing mix (product, price, place, promotion).
a. Are you planning on developing a new product or improving the style, or packaging of your current product? What sources of data will you consider guiding your ideas for a new product?
b. Price - what pricing techniques will you use?
c. Based on the character of your offering and the traits of your target audiences, how will you
be reaching your audiences?
d. Promotion: what messages would you want to send and what media would you use?
9. How will you assess the effectiveness of marketing activities?
10. Describe your implementation plan (responsibilities, tasks, and timeline).
11. How does the Saint Leo core value of Community relate to your project?
Information related to above question is enclosed below:
Attachment:- MarketingPlanProject15pages.rar