Consider the needs of your community and the world around you through the eyes of a social marketer. To this end, choose a social, environmental or health issue (e.g. recycling, racism, drugs, healthy eating, poverty, etc.) and design a new social marketing campaign.
Additional Requirement
The question aries from Marketing and it deals with taking up a social issue or cause as a marketing campaign. The social issue chosen here is safe sex in Sydney. The social campaign's focus is on rising unsafe sex, particularly among teenagers and the spread of STDs or sexually transmitted diseases. The solution has more details about who are targeted and how they are targeted.
Word limit 3480