Discuss the below:
Essay about Asos fashion company.
1. Essay on a RETAIL business with a strong online presence (including mobile app)
2. Briefly introduce the company from a digital marketing perspective
3. Research the 4Cs, briefly explain what the headings mean and incorporate in your essay
1. Customer Wants and Needs - Research website/social media conversations/fallout, ratings and reviews, news reports related to this business - Critically discuss what you have learnt about the business' consumers/prospects and how they engaged with them online to better address their wants and needs
2. Cost to Satisfy What makes a great website experience? https://www.commonplaces.com/blog/10-website-trends-for-2016 - Evaluate the business' website based on this research - What pricing models are used/incentives