Compose a one page essay explaining the discipline and business process of marketing to a friend or colleague who has not taken a formal course.
1. Include in your submission, the standard course cover page
2. Be mindful of the guidelines of formal business writing
3. Watch grammar, spelling, sentence and paragraph formation
4. Use the introduction, body and conclusion format
5. Your essay must include not less than ten, (10) of the following terms/concepts. Do not define terms and concepts – terms and concepts are to be used in the essay.
CRM, culture, value proposition , lifestyle customer value, ethics, satisfaction, final consumer target market, CSR, demographics, psychographics macro-environment, brand equity, positioning, perceptual map marketing myopia, segmentation, sample, big data, competitive advantage ,cohort analysis, niching, focus group PLC, adoption, branding, product portfolio.