Your final essay should be about athletic vs dress shoes. Your other essay should be about a good memory.
Be specific when answering the questions with this outline. The harder you work with these questions the better your writing is going to be. I would really focus on these questions and use them to help your essay. For example, when asked what's the attention getter part of your essay, saying the thesis statement isn't a specific answer. What makes your thesis intriguing? Be clear here.