Part 1: ESOMAR, the European Society for Opinion and Marketing Research, was founded in 1948. It is a non profit association for marketing research professionals. ESOMAR promotes the use of opinion and marketing research to improve marketing decisions in companies worldwide and works to protect personal privacy in the research process.
How can ESOMAR help marketing professionals conduct research to guide marketing strategy?
How can ESOMAR help Marketers to protect the privacy of research subjects when conducting marketing research in other countries?