Assignment:
I need to complete an environmental scan and economic analysis on Starbucks, including remote, industry, and operating environments. Please include any changes you think will affect Starbucks in the next 5-10 years. Include the following:
- Use a macroeconomic forecast of any economic indicators affecting Starbucks in the future which should be incorporated into the strategic planning.
- What are the non-economic factors in the remote environment and analyze them:
(1) Social and Cultural
(2) Political
(3) Technological
(4) Demographic
- From a microeconomic perspective based on the pricing of Starbucks' primary product/service line, and assessment of its cost structure and the market it competes in, complete a competitive analysis of Starbucks.
- Summarize Starbucks' current situation, including business overview and mission, competitive position, and forces and trends in the industry. Identify 3-6 issues and opportunities that Starbucks should address in their strategic planning.
- What are some strengths and weaknesses in Starbucks' operating environment that can be leveraged to capitalize on emerging opportunities or minimize the threats you identified earlier.
- Develop 3-4 strategic long-term objectives that can be measured to determine the strategic plan's success.