Environmental analysis as a basis for market strategy
Question: What are the factors involved in an environmental analysis? How do marketers gather the information for this analysis? How does a company use the factors from an environmental analysis as a basis for market strategy?
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How does a company use the factors from an environmental analysis as a basis for market strategy?
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Imagine a monopoly firm is making economic profits to start with. Then the average total cost curve shifts upward, but the demand
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