Entry Strategy in Brazil for sony corporation
1) Identify the initial market entry mode(s) that the company used when it firstly entered the host country.
2) Explain why the company chose such entry mode(s). To do this, you will find the following two sorts of information useful - a) the advantages and the disadvantages of different entry modes, and b) the internal and the external environment of the company during the time when the company firstly entered the host country. Here, you will only need to outline the key influential factors in the internal and / or the external environments that you believe influenced the company's entry mode decision at that time.