Entrepreneurs must learn about their customers, the competitors, and the industry. Market research can help entrepreneurs collect and analyze data and understand which products and services are in demand, and how to become competitive on the market.
Discuss some of the areas that you need to learn about before starting your business.
What are some of the basics of market research and how does market research help in uncovering this information?
What are additional sources or activities you could use to uncover information?