Entering a new market for a business in brazil


Problem: What are the differences between what generalists and specialty private equity firms have to address when contemplating an expansion such as entering a new market for a business, in Brazil? What is the nexus between macro-economic conditions and the overall techie market?

For example, generalists must prove their value, so they probably have a high need to be on the scene, mixing it up with the locals. A specialist technology firm is known far and wide for what they do and that news can travel quickly in techie companies whether or not they have a local office, right?

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Marketing Management: Entering a new market for a business in brazil
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