Entering a market dominated by big brew


Problem: Little Kona is a small coffee company that is considering entering a market dominated by Big Brew. Each company's profit depends on whether Little Kona enters and whether Big Brew sets a high price or a low price:

Big Brew
High Price Low Price
Little Kona Enter ($2,$3)millions ($1,$1)millions
Little Kona Don't Enter ($0,$7)millions ($0,$2)millions

Q1. Does either player in this game have a dominant strategy?

Q2. Does your answer to part (a) help you figure out what the other player should do? What is the Nash equilibrium? Is there only one?

Q3. Big Brew threatens Little Kona by saying, "If you enter, we're going to set a low price, so you had better stay out." Do you think Little Kona should believe the threat? Why or why not?

Q4. If the two firms could collude and agree on how to split the total profits, what outcome would they pick?

Solution Preview :

Prepared by a verified Expert
Managerial Economics: Entering a market dominated by big brew
Reference No:- TGS01751569

Now Priced at $25 (50% Discount)

Recommended (97%)

Rated (4.9/5)