Entering a foreign market is never an easy task rivals coke, Operation Management

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Entering a foreign market is never an easy task rivals coke

Entering a foreign market is never an easy task. Rivals Coke and Pepsi entered the Indian market in the late 1980's to early 1990's. How did each company enter the beverage market in India? What were some of the promotional methods they used? Were there any that you felt were more successful than others? Which company do you believe is built for long-lasting success in India?

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Operation Management: Entering a foreign market is never an easy task rivals coke

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