Ensure that all key areas are covered and that each section


You should conduct a thorough and critical analysis of your relevant areas of discussion and support your discussion and what you write with evidence. This means that you must support each assertion, arguments or point you make with references to relevant theories, models and concepts in the literature that support your point. Also, where possible, you can support your points by facts and figures, and real life examples.

Ensure that all key areas are covered and that each section is clearly laid out and starts on a new page

1 Choice and justification for the decision making model used
2 The decision making process (in the stages) you went through with reference to the model selected
3 Criticism of the model used

Remember that you must cite all your sources in the text properly (see example below). This is important to acknowledge other writer's work, to demonstrate the body of knowledge upon which your research is based and to enable all those who read your work to identify and locate your sources easily. If you do not acknowledge the source of your material it will be considered an appropriation (theft) of another's intellectual property (see guidelines on Plagiarism).

Examples of referencing in context:

• Jobber (2001) defines the marketing concept as: "........".
• There is evidence that (Smith, 1990) that the statistical analysis is sound.
• It is estimated that around 73 million people are employed directly by multinational companies worldwide (UN, 1996).

Conclusion:

You must draw together the main points discussed in each section to conclude.

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Marketing Management: Ensure that all key areas are covered and that each section
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