Enhancement in an e-business environment


Part I) Please describe how relationships are created and enhanced in an e-business environment.

Part II) Discuss the potential risks of using Web 2.0 tools. Provide several examples.

Part III) What are the benefits of "build-to order" to buyers and sellers? Are there any disadvantages?

Part IV) What role does promotion play in the marketing system? Can you think of ways that Internet providers promote various products and services?

Part V) Some companies give away free or low-cost products on the Internet. Others are amazed at such a marketing tool. Can you think of ways that companies that offer such products can justify the costs? Please explain why they would offer such products to the consumer.

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Macroeconomics: Enhancement in an e-business environment
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