Encouraging local enterprises to digitalise their business


Assignment task: The ASM project team had been making good progress and giving regular updates to the CEO.

Architecturally, they have split the app into two parts: mobile client and anti-scam server. It is  the server-part that is particularly impressive. It consists of a database of anti-scam rules and an AI engine that can scan messages and phone recordings for new scam patterns and self-learn new rules for the database. In fact, the source of the messages need not even be from the mobile phone!

Just recently, the CEO of a local online shopping platform had approached James for help. The shopping platform has had its fair share of scams that are perpetrated by both buyers and sellers of the platform. He was able to produce live data detailing suspicious online behaviour to James. This was reducing both buyer and seller trust of the platform. If it is not addressed, it will eventually lead to the demise of the platform.

James was very pleased with the progress of the ASM project team. The investment in R&D effort is paying off. His entrepreneurial mind is racing ahead. He now sees a new service opportunity in supporting online shopping platforms!

Question:

The government has been encouraging local enterprises to digitalise their business. Digitalisation is often described in terms of the three (3) related concepts of digital transformation, digitalisation and digitisation. Describe each of these concepts and sketch a diagram of the digitialisation pyramid to show the relationships between them.

Illustrate each of these concepts in the context of the case scenario above.

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