Encouraging kinds of shopping behaviors


Assignment:

If you have a smartphone, download the shopping app Website-Shopkick. Use the app for a few weeks, and then prepare a report or presentation about your experience. Describe how Shopkick uses behavioral reinforcement to encourage specific kinds of shopping behaviors (e.g., store visits, looking for promotional products, participating in marketing surveys, etc.) Explain whether or not you think you will continue using application.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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