Discussion question
markup pricing, target-return pricing, perceived-value pricing, value pricing, going-rate pricing, and auction-type pricing. As a consumer, which do you prefer to deal with? Why? If the average price were to stay the same, which would you prefer a firm to do: (1) set one price and not deviate or (2) employ slightly higher prices most of the year but offer slightly discounted prices or specials for certain occasions?
250 words
Take a position: Channel images do not really affect the brand images of the products they sell that much versus Channel images must be consistent with the brand image.
250 words