Topic: What is the impact of emotional confidence on consumer behavior:A case study of shopping centers in Turkey
Description:
Providing a rationale: A rationale typically consist of a line it describes a context within which to locate the intended project. And suggests why doing a study is worthwhile?
1. Roles for the rationale: Readers will understand the contribution to knowledge or the contribution to practice that your work represents.
2. The rationale is the justification for the study presented as a logical argument (from literature). it describes the genesis of the study and why it is important to carry out?
Context: It gives the reader an understanding of circumstances that may have precipitated the problem and the primary reason that an exploration of the problem is warranted.it is important to embed your discussion of the context in the ongoing literature.
1. Which introduces by providing the background that sets the stage for the problem to be investigated. Once you have identified a sound researchable problem the next step is to describe the purpose of research? That is how you will go about addressing the problem. To carry out the purpose. 3 research questions are developed. Below please answer?
Therefore the problem, one purpose, and 3 research questions, why doing a study is worthwhile, Contribution of knowledge, justification of this study? Gap (missing element in the existing literature? Please answer all these questions using literature?
Identifying your intended contribution: This function is typically performed by the authors identifying shortcomings in the existing body of knowledge or practice that could be remedied by the proposed research.?
Value: Why your research should be undertaken and to convince the reader of the study’s need and value?
Below please answer?
- The issue is around how emotional confidence influences consumer buying decision and the context in the setting for the study?
- Define the emotional confidence meaning?
- Clear context rationale?
- Justification the context?
- Consumer decision making process model also needs identification and should be identified. How this links to emotional confidence needs further exploration?
- This work could be revisited to identify what these authors may have suggested to further research required in the field?
– How those attributes to shopping center?
– 15-journal article regarding retail? It should be new date between 2005-2014