Emerging Markets Project. Select an emerging market that you would like to learn more about (Not your country of origin). Start by compiling fundamental country data, then do additional research to flesh out the nature of the market opportunity offered by this country or its suitability as a manufacturing site following the steps; Screening Potential Markets and Sites Step 1: Identify Basic Appeal Step 2: Assess the National Business Environment Step 3: Measure Market or Site Potential Step 4: Select the Market or Site. Make a list of the international companies pursuing market opportunities in the country, and identify the products or brands that the companies are marketing. Are their reasons for doing business in the country consistent with the market opportunity as you have researched it? Determine whether these companies have established facilities for manufacturing, sales, or both.