Elucidate deals with suitable market strategies that need to be adopted by firms.
UNIX (short for Universal Internet eXchange) is a powerful multiuser operating system designed for use with servers. UNIX popularity has grown since it was developed by Bell Labs in 1969, as record numbers of users are login onto the Internet. More recently, however, a branded version of another operating system has become available. This product, called Red Hat Linux, is a potential replacement for UNIX and other well-known operating systems. If you were in charge of pricing at Red Hat, what strategy would you pursue? Explain.