Ace Records:
After a record breaking year, Ace Records is planning to relocate its office. In order to project a more positive image that reflects this recent success, the new office budget has been increased by 50 percent.
The new office will be furnished with new desks and chairs for everyone. Each office employee will have a personal budget of $300 that they can spend on dcor items to personalize their workspace. As the comptroller, you have been asked to inform the employees of Ace Records regarding this change of budget.
Elements Professional Mid-Management Entry Level
Purpose This good news is in the subject line and is summarized in the first paragraph.
The good news is summarized in the first paragraph but the subject line is generic.
There is no good news in the subject line or the first paragraph.
Audience Is the format appropriate for the audience?
Is the format perfect?
The format is incorrect or imperfect.
The format is both incorrect and imperfect.
Information All of the information is in the message: the amount of the budget, the types of things they can buy.
Some of this information is included.
No information in the proposal
Benefits Are the intrinsic and extrinsic benefits of this policy explicitly discussed. (WIIFM)
What”s in it for me
No benefits are discussed. (No WIIFM)
Objections You consider an objections and find a solution.
No consideration of any possible objections
Context You use a goodwill ending (pg. 132)
No goodwill ending.