Assignment:
Q1. Assume you are the director of marketing for a firm that markets one of the following products.
i. Environmentally friendly household cleaning supplies
ii. Hand-made wooden toys for 2- to 5-year-old children
iii. A line of designer book bags for students
You are developing a promotional plan. Develop suggestions for each of the following items.
a. Marketing communication objectives
b. A method for determining the communication budget
c. The use of a push strategy or a pull strategy
d. Elements of the traditional promotion mix you will use
e. Use of buzz-building and social media activities Then, in a role-playing situation, present your recommendations to your boss.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.