Question1. State where the word Brand comes and how people dealt with it long ago.
Question2. Illustrate what you understand by Branding.
Question3. Illustrate the following terms:
a) Brand identity
b) Brand Equity
c) Brand Portfolio
d) Brand Architecture
e) Brand Strategy
f) Rebranding
g) Brand Hijacking
h) "No-brand" branding
i) Brand extension
j) Multi-brands
Question4. Provide the five elements of a successful brand.
Question5. List five branding mistakes to avoid.
Question6. Describe what you understand by work ethics.
Question7. Is behaviour significant in our work place? Describe why?
Question8. List two unethical behaviours which could arise in a company? How would you tackle the matter if you were in charge?
Question9. You have been allocated an advert campaign and either a company is starting business now or rebranding and thus needs to rework its marketing tools, describe how you would plan your work. Mention your tasks and give approximately the time spent for each task, you might give a diagram.