Review the Scenario.
One of Advantec's primary clients, Johnson Automotive (an automotive holding company) provides key parts to one of the big three manufacturers; they are seeking methods to improve and optimize its return parts channels. They provide electronics, batteries, and paint products to their clients. Assume Johnson currently uses outdated methods of supply chain management (limited technology and processes). Utilizing different resources, do the following:
Question 1. Define reverse logistics and explain it.
Question 2. Highlight key elements of return management or reverse logistics channel for the automotive industry – how are they different than other industries? Identify the unique aspects of this industry.
Question 3. Explain any issues associated with reverse logistics for each of the individual types of components provided by Johnson Automotive (electronics, batteries, and paint products).
Question 4. Explain how Johnson can optimize its reverse logistics channel. Is there any opportunity to provide competitive advantage through reverse logistics for Johnson Automotive, and what would it be?
Length: 3 – 4 Pages