Assignment:
1. The selling process is described in our textbook as the Six-Step Presentation Plan. Describe how to transition from the opening approach to the needs discovery, then transition from the needs discovery to the presentation.
2. Trends in many industries have led to the development of team selling. What are the elements of effective group presentations? How is team selling more effective than individual selling presentations?
3. It's been a little while now, but I'm sure that most of you have seen the ads before, where Kia uses the cute driving hamsters to draw attention to their product or, perhaps you have seen the Geico Gecko delivering a funny quip and then let the quality of the product speak for itself?
In the case of Kia, this in fact is a far different approach than many car commercials, that solely focus on talking about/presenting the features and benefits of their particular vehicleWhy the different approaches? Is one better than the other? How does this impact Branding?
4. What about advertising nationally on the radio or TV as opposed to keeping it local? Can a company be successful just advertising on the radio or TV or, just locally versus nationally?
Are there ways that we can save money when buying these advertisements?