Electronic commerce consumer behaviour model


Question1. Along with the computerization, E-procurement systems should have a number of security features comprising firewalls.

(i) What is a firewall and how can it be executed?

(ii) Describe how a firewall works.

Question2. Illustrate with the aid of a diagram, the Electronic Commerce “Consumer Behaviour Model”.

Question3. What are the 4 major strategies employed to compile user profiles in order to determine consumer behaviour?

Question4. Describe how raised customer loyalty produces cost savings.

Question5. Describe the following terms used throughout the online processing of credit cards.

(i) Authorisation

(ii) Settlement

Question6. What are the 7 key participants when credit cards are processed online?

Question7. There are several types of E-procurement systems and each has its own architecture. However, the “sell-side one-to-many” and the “buy-side one-to-many” models emerge as the two most popular architectures. Describe how these two models work. Support your answer with diagram in each case.

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Managerial Economics: Electronic commerce consumer behaviour model
Reference No:- TGS06687

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