Assignment:
You will become the marketing expert of a select healthcare system. You will be able to proficiently elaborate how healthcare marketing principles and theories can maximize effectiveness of a specific healthcare system.
Select one of the following healthcare systems that you would like to explore for this unit:
Acute care
Ambulatory care
Assisted living
Continuing care retirement community
Critical access hospital
Dialysis care
Home health care
Hospice care
Long-term care
Memory care
Palliative care
Pediatric care
Primary care
Short-term care (e.g., post-surgery therapy)
Surgical care
Veterans Administration
Other (requires approval from instructor)
The healthcare system that you selected will be the foundation for your Unit 2 Assignment.
Discuss how your selected healthcare system can legally market their services and products (e.g., federal requirements, state mandates, etc.)
Defend three (3) marketing principles and/or theories that you believe are most promising for your healthcare system
Research a real-life healthcare system that matches the system you selected and synthesize the success of its marketing efforts
Report your findings by using one (1) of the methods below:
Create a 4-5 page fact sheet for the general community.