Discussion
In this unit, we will be discussing real-life healthcare organizations, the 5 P's of healthcare marketing, and evaluation strategies that may be used to determine marketing potential.
• Select and provide a general overview of three healthcare organizations that interest you.
• Discuss the 5 P's of healthcare marketing to each healthcare organization.
• Elaborate how the 5 P's of healthcare marketing may impact the marketing potential of a healthcare organization.
• Discuss an assessment or evaluation strategy which may be used to help determine the marketing potential of an organization.