Problem:
The "Eight business technology trends to watch" article from McKinsey Quarterly highlights that technology alone is rarely the key to unlocking economic value: companies create real wealth when they combine technology with new ways of doing business. Through our work and research, we have identified eight technology-enabled trends that will help shape businesses and the economy in coming years. These trends fall within three broad areas of business activity: managing relationships, managing capital and assets, and leveraging information in new ways.
Which of the Eight Business Technology trends do you find relevant that entrepreneurs can take advantage of in context of consumer behavior / marketing? Please explain with use of examples.