efficient communication (unlike the OCR's examination blunders) is fundamental to an organisation such as the OCR exam board because it helps to:
- Keeps schools (the customers) up to date with organisational change and curriculum developments
- Minimises mistakes and errors (such as the one in the case study), thereby improving efficiency and productivity in the organisation
- Guide workers in the accurate direction in order to accomplish organisational objectives
- Enhance or Preserve OCR's reputation and organisational image
- Encourage organisational efficiency in order for the OCR to compete with its rivals
- Helps to get better working relationships (or prevents potential conflict) since misunderstandings are likely to be minimised
- Prevents parents and schools losing confidence in the organisation, thereby preventing them from switching to competitor examination boards such as the AQA or IBO
- Gain feedback in order for the organisation to repeatedly improve
- Enhance the management of communications, especially since OCR deals with clients from around the world.