Efficient and quickest route to target the broader, Marketing Management

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Efficient and quickest route to target the broader

Discuss the below:

Q: Many firms target lead users or innovators with their new products, with the assumption that their adoption will trickle down to influence the broader market. Others disagree with this approach and contend that the most efficient and quickest route is to target the broader or even mass market directly.

Take one of the two positions and defend it.

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Marketing Management: Efficient and quickest route to target the broader

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