Effectiveness of several media channels


Please assist with specific feedback with regard to the following questions.

Problem 1. Assess the effectiveness of several media channels utilized to communicate a pharmaceutical brand to the target audience (patients and physcians) and which you believe would be the most effective.

Problem 2. Evaluate the impact of new technology (Internet, PDA, cell phone, etc) on a media plan for a pharmaceutical product.

Problem 3. Include a chronological schedule for implementing promotional strategies.

Problem 4. Explain what you believe would be the budget requirements for a pharmaceutical products media plan.

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Marketing Management: Effectiveness of several media channels
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