Problem: We've all discussed the ads that are obnoxious or annoying; now how about we discuss some ads that work. The most effective marketing campaign I have seen in recent months is for John Hancock Insurance. The television ads show children talking about what they want to be when they grow up; the slogan is, "It's not your life you insure." I think this is a wonderful commercial, because it reminds people what's really important.
What commercials do you feel are especially effective for you?