Assignment:
Q1. For each of the following products, identify the segmentation base that you consider best for targeting consumers: (a) coffee, (b) soup, (c) home exercise equipment, (d) cordless telephones and (e) fat-free frozen yogurt. Explain your choices.
Q2. Apply the criteria for effective segmentation to marketing a product of your choice to college students.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.