Effective marketing and improving customer experience


Questions:

1. Internal Analysis

a. Resources and capabilities discus core competencies
b. SWOT analysis

2. Strength

a. Strong business model provides a superior value
b. Effective marketing and improving customer experience helping to increase the number of subscriptions
c. Rapid growth revenue

3. Weakness

a. Litigation
b. Other weakness

4. Opportunity

a. Strategic partnerships expand subscriber base
b. Growing demand for online streaming has already increased viewership”
c. Growth in online spending will strengthen Netflixâ€TMs core market

5. Value Chain discuss important primary and secondary activities

6. Financial Analysis utilizing comparative benchmarking

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Accounting Basics: Effective marketing and improving customer experience
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