Effective marketing and improving customer experience


Discuss the below:

1. Internal Analysis

a. Resources and capabilities discus core competencies

b. SWOT analysis

2. Strength

a. Strong business model provides a superior value

b. Effective marketing and improving customer experience helping to increase the number of subscriptions

c. Rapid growth revenue

3. Weakness

a. Litigation

b. Other weakness

4. Opportunity

a. Strategic partnerships expand subscriber base

b. Growing demand for online streaming has already increased viewership”

c. Growth in online spending will strengthen Netflixs core market

5. Value Chain discuss important primary and secondary activities

6. Financial Analysis utilizing comparative benchmarking

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Marketing Management: Effective marketing and improving customer experience
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