Effective in a technology-driven environment


Problem: I need to identify the technology used in a cosmetics company. Describe the types of technology, the ways in which technology supports general business functions, the challenges presented to management due to managing existing technology, and methods of addressing emerging technology. Identify areas in which technology impacts the four basic functions of management and where new technology might be extending or introducing new functions for management. Give specific examples in areas such as the following:

1) Challenges brought by uncertainty of new technology, workforce training issues (e.g., ongoing training to meet new technology), special characteristics of high-technology personnel, recruitment in a technological-driven workplace, acquisition of resources (e.g., purchase, investment, and upgrading of new technology), and new organizations needed to meet and embrace new technology (e.g., new departments to support emerging business functions)

2) Use of spreadsheets, planning conferences using video-conferencing, data archiving, sorting and retrieval for strategic planning, digitized management directives, memorandum or information sent to team members using email, and weekly status reporting by virtual team members

3) Technology-driven training, enhancing manager skills to be effective in a technology-driven environment, technological tools to support rapid response to business demands, and dynamic organizational structure.

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